Tag Archives: Perfect

The Perfect Audience Metric for Streaming Doesn’t Exist (and Never Will)

Picture: Adobe Stock In recent weeks, Disney shared for the first time a tangible number for one of its series: “14 million views for the first episode of Ahsoka” and “16 million views” for The Little Mermaid. Soon enough, some analysts and media pundits railed against that number, calling it “useless,” “worthless,” or “opaque,” even though the methodology behind it …

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